kannuu Chosen as Finalist in Mobile Entertainment Forum's 2008 Meffy Awards

San Francisco, CA (PRWEB) April 23, 2008 -- kannuu?, the global leader in lookup technology, today announced its place on the shortlist of finalists for the 2008 Meffy Mobile Entertainment awards in the mobile Search and Discovery category. MEF (www.m-e-f.org) exists to represent the interests of its global membership across the mobile entertainment value chain. MEF's goals are to build awareness, create business development opportunities, facilitate commercial guidelines, and to promote a healthy and profitable industry. This recognition for kannuu, which offers mobile users the best way to find content on the go, marks an additional time kannuu has been lauded for technology innovation excellence in 2008. kannuu also garnered the prestigious award for Best Technology Innovation from Nokia, in this year's Mobile Rules! contest.

kannuu once again sets the standard for finding content in the mobile environment, submissions from more than 20 countries spanning four continents reveal a true global diversity and highlight a maturing mobile entertainment market. kannuu is one of only four other industry experts chosen as a finalist in the Search and Discovery category.

Rimma Perelmuter, MEF Executive Director, said: "This year's shortlist provides an excellent snapshot of this cutting-edge industry and an insight into what we can expect in the near future. The 2008 Meffys nominees focused on providing analytics, addressing usability concerns and tackling merchandising and pricing issues, which all goes to prove that the mobile entertainment industry is maturing. The stage is now set for an exciting awards show in Cannes appropriately timed to precede the world famous Cannes Film Festival."

"We are delighted to be chosen as finalists in this year's Meffys Mobile Entertainment awards," said Sean-Michael Daley, CEO, kannuu. "To be consistently validated by industry press and customers is an extraordinary accomplishment that truly highlights the quality, reliability, and value our technology delivers."

Now in their fifth year the Meffy awards are among the mobile entertainment industry's highest distinction for breakthrough product development and technological innovation and are presented to products in various categories. Independently judged by national media, leading trade journalists and analysts, editors reviewed hundreds of new products and evaluated each for technological innovation, quality, performance, user friendliness, and value to arrive at the finalists.

Redefining the standard for finding in the mobile ecosystem, this award-winning technology empowers consumers with the critical ability to find, instead of search. Enhancing access to the vast array of mobile services and innovation, kannuu offers a familiar, yet streamlined, readily accessible user interface, which is no longer, limited by the traditional keypad/keyboard. kannuu simply requires a device to contain the bare essentials, a screen and a set of four-way directional arrow keys, which takes the efficiency of searching to new heights. Users can now complete their mobile lookup faster and easier, while experiencing a richer and more engaging interface. Utilizing kannuu, it is impossible to spell a word incorrectly, if it is in the database kannuu will find it, preventing the dreaded "no results found." Whether it's a contact on the phone, a song in a music library, or a restaurant's location on the Web, kannuu's technology finds the exact results - without the frustrations associated with "searching," in the mobile environment.

###